A whole new way to experience live events.

Better than being there. Even when you’re there.

Revolutionary for audiences

We help fans connect with live events more immersively than ever before – on-site, on mobile, and online.

Game changing for events

Venues, event producers, athletes and entertainers: we enable all new ways of attracting and activating fans.

Better for brands

Immersion means engagement, as the action happens and long after, on one central, always evolving platform.



Beyond the Blindspot

My colleague Dave Fisch talks about the “leaky bucket” effect at concerts, festivals and other in-real-life gatherings. “Everything ends when the crowd heads home,” he says. “All of the business potential leaks out of reach – nothing’s left in the bucket.” He’s right. For most venues, talent and sponsors, the show is over when it’s […]

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Co-Innovation with SAP: Mini Monster Trucks, Oh-Wow Data & More

Check out the post our co-innovation partner David Cruickshank of SAP created to sum up our work together testing the data integration potential of our glass-to-glass ecosystem and the SAP Hana Cloud Platform.  All on our team enjoyed trying a few new things with SAP’s COIL (Co-Innovation Lab) as partners, as this video clearly shows. Thanks […]

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Lighting the Way

If you’re an LTE geek like me you probably read about the new smart streetlights the City of Los Angeles is testing, with help from Ericsson and Phillips, to bathe the city with more than energy-efficient light. Effectively, these new streetlights are integrated cell towers that also happen to provide lighting. As Media Post’s “IoT […]

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